You're ready to “tell the world,” and you want to do it in print. Here's a few things you'll want to consider to zero-in on your best choice of format, style, and more.

1. Consider your audience. Who you are “speaking with” will make a difference in your approach and content. For example, do you need to inform new users of your products and services, or are you presenting your case to experienced professionals?

2. Consider your content. What important details about your products or services do you want to convey? What graphics are important? Creating a basic outline of your text content can be immensely helpful for you to analyze your own communication objectives, and for us to envision what you are thinking. Of course, Innovative provides copy-writing and editorial services; still, the clearer your vision and message is, the easier it is for us to focus on what is important to you and to your recipients.

3. Think about your literature's format. Do you need a tri-fold that fits in a small literature rack, or do you envision a full-size, multi-page portfolio brochure? How much content do you want to include in your final form literature, and how many pages will it take to convey your message? How will you distribute it? Do mailing costs matter? Here at Innovative, we're always ready to discuss the advantages and disadvantages of the formats you're considering.

4. Plan your photo content. For excellent literature, you need excellent photos. What specific photos will you need, and what do you intend to communicate with those photos? Innovative offers on-site photography and product photography, or works with you or your photographer to ensure that your graphics are a real assest to your message.

5. Dare to be differnt. Effective design captures a veiwers attention, and involves him in what you have to say. Other visual aids help your literature to stand out—the creative use of colours and inks, varnishes, die-cuts and more. If your budget allows, you may want to ask about “extra edge” options for your literature.

6. Estimate how many copies do you need. The number of copies you need can determine where and how your project is printed. Digital short-runs often lower costs; while classic offset printing brings premium quality and high-volume efficiency to the table. Again, Innovative is here to assist in the decision-making process, so don't hesitate to contact us for more info.